No variable specified
‘Ground game’ helped Alexander win Georgia House seat
by Tom Spigolon
November 21, 2012 05:46 PM | 4518 views | 1 1 comments | 17 17 recommendations | email to a friend | print
Kim Alexander said she was a “little overwhelmed” following her recent victory in the election for the Georgia House District 66 seat.

“I know it had a lot to do with God,” she said.

Alexander, a Democrat, won the Nov. 6 election for the seat despite being outspent by former four-term lawmaker Bob Snelling — a well-known Douglasville civic leader who had easily won his Republican primary.

However, the representative-elect from Douglasville said voters do not always favor the candidate who spends the most on advertising.

“Some people are going to win on issues,” Alexander said.

House Democratic Caucus chairwoman Rep. Stacey Abrams, D-Atlanta, said her group had targeted the District 66 race as winnable.

“Rep.-Elect Alexander was in a targeted seat based on our data analysis of the race and her previous campaign experience. The Georgia Democratic Party and House Democratic Caucus provided direct candidate training, and through independent expenditures not associated with her campaign, also provided communications support for the race,” Abrams said.

Abrams said her group — consisting of all the House Democratic members — opted to assist Alexander because she had unsuccessfully sought the District 67 seat in 2010 and was capable of running a “very disciplined” campaign.

“I think a ground game matters a lot,” Abrams said.

In addition, the demographics of the district appeared favorable to a Democrat, Abrams said.

“We had a great candidate,” Abrams said. “She’s just a very charismatic person.”

Alexander said the caucus provided a phone bank — some manned by area members of organized labor groups — and helped pay for five separate pieces of direct mail for her. Each direct mail piece typically costs up to $6,000 for each mailing, longtime political watchers have said.

“I couldn’t have done it by myself,” she said.

Alexander said the Caucus also “provided a lot of help” by providing volunteers who called and walked through neighborhoods asking for support over a three-month period.

“We made sure we were in contact with our district,” she said. “At least four times we were either going to knock on a door, you get a phone call or you see my face.”

The internal auditor and single mother said she “utilized a lot of high school students” both from Paulding and Douglas counties.

Alexander admitted her own campaign’s total spending of about $1,200 helped buy materials like yard signs. However, having an organized “ground game” was a major asset, she said.

“I’ve been all over this district,” said Alexander, in reference to the long, narrow area stretching from Chapel Hill in the south to Hiram in the north.

“Constituents want to know who you are. I think people need to see who our politicians are.”

*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, spam, and links to outside websites will also be rejected. Please read our terms of service for full guides