Last year’s Brew Moon Fest, the first event of its kind in Alpharetta, was a hit with attendees.
The event was made possible by a change to the city's code last year that allows the outdoor sale and consumption of alcoholic beverages within downtown Alpharetta.
“That was the big draw,” event organizer Carol Anderson-Wood said of the open container laws. “It was a really popular event. People were asking, 'Can we do this every month?'”
Anderson-Wood said last year's event saw more than 1,000 party-goers, and with more vendors this year, the business association is excepting an even bigger night of festivities.
Beginning at 6:30 and going until 11 p.m., the event will include the music of Old School Horn Band, which will open the show with their signature 3-piece horn section and classic rock tunes. Later, local favorites Banks and Shane will take the stage.
Richard Debban, president of the Alpharetta Business Association, emphasizes the importance of having an evening out in downtown, saying, “We have a lot to do during the day in Alpharetta — with things like the farmers market — but we wanted something for people to do at night.”
Alpine Bakery, Breadtime German Restaurant, PURE Taqueria, Seven Seas Mediterranean Café, Smokejack BBQ and Uncle Maddio’s Pizza Joint will be stationed along Milton Avenue with food available for purchase.
Sweetwater 420, Sweetwater IPA, Blue Moon Pumpkinfest, Leinenkugel Octoberfest and Boulevard Un Wheat will also be sold inside the event area along with wine and non-alcoholic beverages.
Individual tickets and tables may be purchased in advance at www.alpharettabusinessassociation.com. Tables are $100 for six people and $125 for eight and will be assigned in the order in which they are purchased. Individual tickets are $10 and are available online or at the gate.
“Brew Moon Fest offers the chance to experience an awesome fall night in downtown Alpharetta along with friends and family,” said Janet Rodgers, president and CEO of the Alpharetta Convention and Visitors Bureau. “With other exciting events planned for the weekend, including the Scarecrow Harvest earlier in the day on Saturday, residents and out of town guests can make a weekend out of the event while exploring Alpharetta.”
The Scarecrow Harvest, held prior to the Brew Moon Fest, takes place on Milton Avenue across from City Hall and gives kids and families a chance to usher in the fall season.
Held from 10 a.m. to 2 p.m., the event is a thank-you to the students and community for creating the scarecrows seen on Main Street.
Free family merriment includes country music, games of crow-cornhole, hay rides to the log cabin, face painting, historical demos, art activities, story-telling and large inflatable toys.