She and business partner and longtime friend Lois Brakenhoff, of Albuquerque, N.M., released their new product, A Perfect Pocket, in October.
“A Perfect Pocket is a one-time use, water-resistant pocket which sticks safely and securely to your skin up to 24 hours,” Kelly said. “It’s perfect for your money, your ID, your credit cards, a key, maybe a hotel room card [and] anything small [like] a lip gloss. It’s perfect for 5Ks, 10Ks, concerts, amusement parks, theme parks, paddle boarding, surfboarding [and] traveling.”
She said the process of developing the 3¾ inch by 4 3/8-inch pocket took about a year and a half from conception to final manufacturing. Though Kelly was living in Buckhead when she launched the business, she moved to Fort Lauderdale, Fla., in February.
“It was a lot more difficult [to develop the product] than we thought,” Kelly said.
She said they had to test 36 different adhesives and went through about 10 manufacturers.
“It’s very strange to be holding something in your hand and realize this is what I was thinking of 18 months ago,” Brakenhoff said. “It’s a pretty incredible feeling.”
Kelly is no stranger to entrepreneurial pursuits and said she benefited from past experiences in sales, marketing, sourcing and other aspects of starting a business.
“I had an interior painting and decorating business,” she said. “I had a daycare business. I was in real estate which is pretty much your own business. I launched [a children’s clothing company called] Lil’ Ol’ Me and [a related children’s nonprofit called] Lil’ Ol’ Me Making a Big Difference.
“I was self-taught. I didn’t go to school for business. I read lots of books. I went to classes. Georgia is a huge wealth of free classes and business resources.”
Kelly is working to get the product out to stores, companies and consumers.
“We’re trying to target large corporations right now and large running races,” she said.
Kelly said they hope to eventually expand the product line to include a larger pocket to fit passports.
On the web: For more information or to purchase A Perfect Pocket, visit www.aperfectpocket.com.