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Mom and daughter duo run new boutique in Alpharetta
by Nicole Dow
July 02, 2014 12:36 PM | 5408 views | 1 1 comments | 15 15 recommendations | email to a friend | print
Giveaway winner will win $100 certificate at Honey and Hazel Boutique, 7391 North Point Parkway, as part of a $2,000 prize package. Pictured are the owners.
Giveaway winner will win $100 certificate at Honey and Hazel Boutique, 7391 North Point Parkway, as part of a $2,000 prize package. Pictured are the owners.
It has been just two and a half months since Honey and Hazel Boutique opened in Alpharetta, but owners Julie and Grace Gordy, who are mother and daughter, said business has been great.

“Everyone in the community has accepted us very well and are glad that there’s a boutique here that’s affordable,” Julie Gordy said.

“It’s been extremely busy,” Grace Gordy said. “I think a lot of it is our location, being right next to Designer Show Warehouse, because there’s so much walk-by traffic in the shopping center.”

The shop, which opened April 17 in the Mansell Crossing shopping center at 7391 North Point Pkwy., offers women’s clothing, jewelry and accessories like belts, handbags, candles and fragrances.

“A lot of people who have come in have been very vocal about the fact that we have a very good selection of merchandise and it’s not so geared towards the younger crowd,” Grace Gordy said. “We’ve found that the majority of our customers are college girls and girls in their 20s and their moms. And they both walk out of here with tons of stuff. It’s not too young. It’s not too old.”

Grace, who is in her 20s, said both she and her mother, who is in her 50s, wear items from the shop. The Gordys single-handedly choose all the items they sell.

“I think Grace has done a beautiful job trying to find unique things that others may not have,” Julie Gordy said.

She said they never re-order anything in the store, so the inventory changes weekly. New arrivals are posted on social media.

Julie Gordy has prior experience owning a retail shop. She used to own a home décor shop when the family lived in Clarksville.

“I think Grace got the bug from that,” she said.

Grace Gordy said she has always had a passion for fashion. She graduated from the Savannah College of Art and Design in Atlanta and then moved to Charleston, S. C., for a couple years where she worked as an assistant manager at a boutique.

“I just loved the boutique atmosphere and just getting to know my customers,” she said. “That was when I decided this is definitely what I want to do.”

Grace Gordy said running a family-owned business brings a unique factor to the store.

“My mom and I are the only employees,” she said. “We’re the face of the brand. We love to meet everybody and tell our story. I think people, when they come in, feel warm and welcome and kind of like one of the family.”

The boutique was named in memory of Julie Gordy’s mother, Emily Hayes, who died last December.

“She called everyone ‘honey,’” Julie Gordy said. “And she had beautiful hazel eyes. So we named [the store] Honey and Hazel in remembrance of her.”

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