The company’s founder, Jaime Foster, said much of the reason why NaturAlmond products were not part of four confirmed salmonella cases linked to private label nut butters is because the company does all of their own production.
“Because we do our own production and are not outsourcing anything to co-packers, we can ensure that we are doing appropriate production and testing,” she said. “People often times don’t understand the co-packing process and how 50,000 different brands come out of one facility, while we exclusively maintain our production, cook in small batches and plan to keep everything simple, clean and pure with our products.”
Similarly, David Lookliss, chief of operations for the facility, said the company’s dedication to a simple, hand-crafted process is part of what ensures a high-quality product.
“It’s a simple process, but by using the highest quality almonds and the small batch production, we make the best product,” he said. “We bring almonds in, slow roast them and hand-craft our almond butters just like it says on the label.”
Foster said she started NaturAlmond in 2012, based on her grandfather’s simple recipe of roasted almonds and sea salt, and now sells her product in chain grocery stores such as Whole Foods and Fresh Market along with smaller, localized stores.
After being featured in Oprah Winfrey’s “O” magazine, the company expanded based on customer feedback to include three additional flavors — unsalted, honey roasted and maple caramel almond butters. Foster said the company continues to grow and plans are in the works to rebrand and launch a peanut butter line in the near future while still keeping the company’s motto, “simplicity never tasted so good,” in mind.
“We’re rebranding ourselves as Georgia Grinders to incorporate our new peanut butter products, but that production will be done in a separate facility so that our almond butter is still manufactured in a peanut free and gluten free environment,” she said.
Although the company has expanded its warehouse and production space, Foster said Chamblee is still the perfect place for her small business.
“Our facility location is close to our home and our production site is really a hidden gem,” she said. “This is a growing area and I feel that Chamblee is looking to welcome small businesses.”