The nonprofit’s annual Santa Shop — just one segment of the organization’s holiday program — will serve about 1,300 children this year, said Eden Purdy, director of programs.
Local families register with the organization in order to benefit from the program.
“These are all families who live in our area,” Purdy said. “They’re all low-income, underserved, underemployed folks that are working and just trying to live up here in our community. [The program] just helps them to not incur that financial stress.”
The parents of families participating in the Santa Shop can select three gifts per child — usually one major gift and then two smaller items, she said.
They are also often treated to miscellaneous items from donors. The nonprofit has a list of suggested gift items on its holiday program website.
The greatest need is gifts for teens. “Teens are the hardest demographic to buy for,” Purdy said. “We recommend gift cards to stores they might like to go to.” She also recommends donors consider buying ethnic dolls or books or movies featuring characters from different cultural backgrounds so all families are represented.
Donors can drop off new, unwrapped gifts Dec. 18 to 20 from 4 to 6 p.m. at the old Comp USA building in Kings Market Plaza at 1425 Market Blvd. in Roswell.
Purdy said about 400 to 500 volunteers will help the nonprofit set up the distribution warehouse like a giant toy store Dec. 21 and 22 and serve as personal shoppers to parents picking out gifts for their children. The Santa Shop is just one portion of the nonprofit’s overall holiday program.
The program began in October with a warm coat drive.
With help from the community, the nonprofit provided Thanksgiving meals to 797 families and 154 senior citizens.
Local businesses, civic groups, individuals and others are also sponsoring 723 families by purchasing items from their individual wish lists.
For more information and a list of suggested items to purchase for NFCC’s Santa Shop, visit www.nfcchelp.org/holiday/santa.