The business donated about $60,000 in cribs to families in need, those who were registered and pre-qualified by the nonprofit as recipients.
This is the first year both the seminar and the crib giveaway have been done.
Eslene Richmond-Shockley, nonprofit president and founder, said the program was most certainly a buffer for those who needed it most in the community.
“Not everyone can afford the basic necessities,” she said.
The program, which started at noon on May 21, began with a 15-minute seminar on child safety, focusing on sleep safety.
Richmond-Shockley said the seminar was undoubtedly the most important part of the event.
“We don’t know which child from these families could be the next president, school teacher, firefighter or police officer,” she said. “If we could save that child to become the thing they could be, what a great thing to do.”
Joseph Shamie, president of the business, agreed.
“This is an ongoing effort and commitment on our part to educate parents nationwide on the importance for safe sleeping conditions for their children,” he said. “As a father myself, I don’t sleep at night unless I know our babies are safe in our cribs.”
Immediately following the seminar, the cribs were distributed with much gratitude from the families, Richmond-Shockley said.
“People were very, very grateful and thankful,” she said. “There was one lady that didn’t have transportation because someone had promised to come and get her. She began to cry because she was so grateful to receive the crib and didn’t want to lose it.”
Chris Blake, president of Kids in Distressed Situations, represented the nonprofit that connected the two groups.
Shamie is a board member of KIDS, which has provided more than $1 billion worth of brand new clothing, shoes, toys, books, baby products and more to 70 million children in need throughout the U.S. and overseas.