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Website promotes face time with CEOs
by Noreen Lewis Cochran
ncochran@neighbornewspapers.com
September 12, 2012 02:14 PM | 2475 views | 0 0 comments | 19 19 recommendations | email to a friend | print
Sally Williamson
Sally Williamson
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Womenetics, one of Forbes magazine’s Top 100 websites for women and presenter of the annual Pow! Awards, continues its professional development series at the Buckhead Club on Sept. 19.

Website President and CEO Elisabeth Marchant said her team launched the Womenetics Academy in January, adding another dimension to the Buckhead-based business resource and media company.

“The academy is bringing together experts to talk about different aspects of leadership, specifically for women, and how women can improve themselves in the workforce and provide more relevant benefits to their employers,” the Buckhead resident said.

The fall series features three career coaches and authors, focusing on soft skills to give an advantage to executive women — and their employers.

“Companies need diversity of thought and types of people to be successful,” Marchant said. “Those companies that have women in top leadership, not only within their company but on their board of directors, perform better financially. That is the whole premise behind what Womenetics does.”

Buckhead entrepreneur Sally Williamson will share the best ways for a woman executive to communicate with chief executive or financial officers, who often make snap judgments when meeting with a subordinate.

“They make a pretty immediate decision and impression about whether they think you should be talking to them,” Williamson said.

With their time at a premium, speed is of the essence.

“They want to know right away up front, ‘What is your point and why should I care?’ Every listener actually wants this, but it is the executive who demands it,” Williamson said. “When they don’t hear the message, they tend to jump in and hijack the meeting to put it on a clearer path.”

Meeting attendees need to beware of other pitfalls.

“One is information overload,” Williamson said. “People want to prove that they know something about their topic. ‘I want them to know everything I learned and how hard I worked.’ Executives can get very impatient with that.”

Another mistake in presenting a topic, she said, is not showing the big picture to top-level decision makers.

“More than anybody else in the company, they pay attention to external factors like the competition, the marketplace and the industry,” Williamson said. “They want to know what is everyone else doing, what have you been watching, what trends are you seeing and how do you know they’re trends?”

Future speakers are Jane Goldner on Oct. 19 and Helene Lollis on Nov. 9.

If you go

What: Womenetics Academy

When: Sept. 19, Oct. 19 and Nov. 9 from 7:30 to 11:30 a.m.

Where: The Buckhead Club, 3344 Peachtree Road

Cost: $199 each session; $525 for three

Information: www.womenetics.com
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