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Wonder Root set for second season
by Bobby Tedder
btedder@neighbornewspapers.com
July 31, 2013 12:05 PM | 1779 views | 1 1 comments | 11 11 recommendations | email to a friend | print
Staff / Samantha M. Shal
WonderRoot creative director Stephanie Dowda, left, and program manager Jennifer Lobsenz pack boxes for the organization's Community-Supported Art collective with original pieces commissioned from various artists.
Staff / Samantha M. Shal WonderRoot creative director Stephanie Dowda, left, and program manager Jennifer Lobsenz pack boxes for the organization's Community-Supported Art collective with original pieces commissioned from various artists.
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Seeking to further alter the art collection landscape in Atlanta and beyond for the better, WonderRoot is at it again.

The second season of the Atlanta-based nonprofit’s Community Supported Art campaign — matchmaking involving artists and collectors — kicks off Thursday night, invitation-only style.

“It’s a mutually beneficial economic model for emerging collectors and art lovers to acquire the work of some of Atlanta’s most talented artists,” said Chris Appleton, executive director and co-founder. “We’re excited … the local arts community has really rallied behind the idea.”

Appleton and company’s latest endeavor borrows from a traditional farming business model — community-supported agriculture — whereby produce is delivered to patrons’ homes at regular intervals.

The version launched last winter, aligning shareholders with nine local artists from an array of disciplines. The first season actually wraps up Thursday when the former will pick up their much-anticipated wares.

The money raised from Season 2 shares will go toward commissioning six more artists — further along in their careers than their predecessors. Designated shareholders will be privy to a portfolio of works of photography, painting, print making and filmmaking.

The artists themselves determine what work they will actually create, so there’s a bit of mystery involved in the process.

“[Shareholders] know in advance who the artists are, but don’t know in advance what pieces of art they will get,” said Appleton. “They’re essentially trusting our territorial team to package a strong portfolio of work.”

The campaign, profiled in USA Today earlier this year, has garnered a significant amount of interest on the local front as well.

The 100 prospective collectors on the second season waiting list and scores of artists inquiring about participation in upcoming seasons are evidence of that, Appleton.

He co-founded nine years ago with the expressed mission to “unite artists and community to inspire positive social change.”

Its campaign appears to fall right in line with those sentiments.

“Our hope is to put some money into artists’ pockets with this model … and draw national attention to Atlanta’s thriving cultural ecology,” said Appleton.
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Terry Kearns
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August 01, 2013
Nice article and nice to meet Samantha Shal tonight at the WonderRoot CSA pickup.
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