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Century ride to roll down Ga. 400
by Joan Durbin
June 27, 2012 12:17 PM | 1681 views | 0 0 comments | 17 17 recommendations | email to a friend | print
Both casual and hardcore, long-distance cyclers will have something to look forward to when the fourth annual Ga. 400 Hospitality Highway Century Ride gets underway July 8.

The ride starts at exit 7 of Ga. 400 and travels south on the highway, which will be closed for the exclusive use of cyclists.

It will wind through Sandy Springs, Milton, Roswell, Johns Creek, Alpharetta and other scenic areas of north Fulton. There are 9-mile, 23-mile, 60-mile and 100-mile options.

“We have about 26 percent of the riders will do the 100, most will do the 60-mile, around 42 percent, and 28 percent are doing the 23-mile option and 4 percent are doing the 9-mile,” said ride promoter Eric Broadwell of Junior Flyers Elite Cycling Team and BikeRoswell!, who with Roswell Bicycles are the ride’s primary sponsors.

According to the Century Ride website, the 100-mile ride features more than 8,500 feet of climbing up short steep hills. The 60-mile ride also ascends 5,500 feet and will climb the Three Sisters, as do the 100-milers.

For most, having the opportunity to pedal south on the normally auto-clogged interstate will be the highlight of the day. “It is an experience like no other to ride your bike on Ga. 400,” Broadwell said.

With new organizers and promoters for this year’s ride, some things have changed. For the first time, cyclists who don’t register but join the ride as it rolls to and down the interstate will be removed.

“We are requiring helmet numbers this year and we are hiring police officers to help us make sure everyone that rides on Ga. 400 is registered,” Broadwell said.

Also, “our course markings are going to follow best practices and we are adding turn marshals to help make sure riders don’t miss any turns.

“On the hills we are calling the Three Sisters, Mountain Park, Wildwood Springs and Waverly Hall, spectators and kids’ lemonade stands can set up,” Broadwell said. “We will also have motorcycle marshals on the course this year to ride the course and help any riders in need.”

There will be live music at the finish line, where there will be a clock for riders to note their times. A hot breakfast offered by McAlister’s Deli as well a cold breakfast like bagels.

The start and finish line is in the former Home Depot parking lot, next to the Publix, in the Kings Market shopping center, 1425 Market Blvd., Roswell. Registration for all riders will open at 5:15 a.m. and those who get there after 6 a.m. won’t be permitted on Ga. 400.

Entry fees are $25 for ages 12 to 18 and $35 for adults prior to the event, and $30 and $50 the day of the ride.

Registration includes a T-shirt, food, water, and full mechanical support along the route. The ride is open to anyone 12 years of age or older

For information, go to or register at

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