In a tradition that takes full advantage of this time of year, the annual Summer Concert Series kicks off Saturday.
“We are very excited,” said Cartersville Downtown Development Authority manager Tara Currier. “It is such a great event that the entire family can enjoy. With school nearing an end, and then summer just several weeks away, this is just such a great tradition for downtown Cartersville, and something I hope that people look forward to and utilize as great — free — entertainment for a nice date night, family gathering or social event to bond with friends.”
This is Currier’s first year at the helm of planning the series and she said she is confident it will continue to provide family-friendly entertainment in the heart of the city.
“I am very excited about my first concert series,” Currier said. “I have attended a few concerts over the years down here, and always thought it was a nice offering for the community. I am excited to carry the tradition on.”
The Summer Concert Series is held on the first Saturdays in May, June and August.
The Rockingbirds, who will be playing hits from the 60s and 70s, will open the series which starts at 7 p.m.
“Every kid needs to be a little embarrassed by mom or dad singing and/or dancing their heart out to hits they grew up listening to,” Currier said. “Not to mention, it is just good, clean music from that era that younger generations will hopefully enjoy and appreciate.”
In June the featured band is Eastern Seaboard and local band Babe’s Bayou closes out the series in August.
Currier said she and her staff and the authority board of directors have worked hard to make sure every detail has been taken care of for the series.
This is the 10th year for the event and Currier said most of those involved in the planning have had plenty of experience in making sure the concerts are pulled off without a hitch.
“I am grateful to have Sandy Lusk on staff, who served as special events coordinator at the DDA a few years back, and also board members who have been involved with the concert series in the past, so they have definitely been a huge help in the entire planning process,” she said. “I love special events and music is a passion of mine, but due to the extensive details involved in planning such an event, I am definitely grateful for the folks who have done this all before and who have been instrumental in the planning process.”
The concerts, which are free to attend, require a great deal of work and resources for the city but Currier said she believes the community realizes all that goes into organizing the series and she said what makes the concerts worthwhile is the opportunity to showcase the downtown district.
“It is all completely worth the effort because our downtown truly has so much to offer — from a wide variety of retail including kitchen accessories, clothing, art and unique home décor, to wonderful eateries and great service providers,” Currier said. “Our hope is that by having special events like the Summer Concert Series, people will plan to spend some significant time downtown. Yes, we want people to enjoy free music and associate downtown Cartersville with a good time, but we also hope people will take note of exactly what is down here and consider patronizing some of these great shops. The city is fortunate to have such a thriving downtown district, and we hope that getting ‘feet in the street’ will turn into cash registers ringing. It takes a lot of time on behalf of the authority board and staff as well as our promotions and outreach committee members, to ensure events like the concert series are successful, and we hope that the community will come out and show their support.”
The success of the series could be measured by the numbers that turn out over the three concerts, but Currier said there is a bigger objective.
“We will certainly hope to see good crowds downtown throughout the entire series — several hundred people — but I will really measure by how merchants say their sales are for the days/nights of the concert,” Currier said. “Sure we want people to come down here and enjoy some great music, but ultimately, the DDA hopes that it has an economic impact and that people are also dining and shopping while down here.”