In its seventh season, the event features 18 nights of street style drag racing Friday nights until September, with similar vehicles placed in their respective divisions.
Competitors will battle it out in nightly, single-elimination tournaments for trophies and season championship points.
There are a total of 18 divisions for the varying makes and models of cars, motorcycles and trucks.
Ed Clark, president and general manager of Atlanta Motor Speedway, said the event has been a huge success since it first began seven years ago.
“It was the joint thing with the events department that created the concept,” he said. “It’s been immensely popular and continued to grow every year. We get lots of local participants from the community to compete.”
Participation is not just limited to just one demographic.
Clark said residents and non-residents of all ages and walks of life participate in the event season after season.
“We draw a tremendous amount of spectators mostly from Henry County and surrounding counties,” he said. “It’s a very wide demographic event, from high-school aged to families to older people who might have been involved with drag racing in the ‘60s when it first started.”
This year’s event comes with its fair share of additions and tweaks.
There is a new 1/8 mile pit lane drag strip that includes a 250-foot concrete launch pad as well as a brand new starter tree, which is a set of lights that will initiate the start of each event.
The “Christmas tree,” as Clark referred to it, is a departure from the flag start from previous years.
Clark said although the event is largely about the competition, snagging a trophy and racking up points, it holds a greater value.
“It is more than just drag racing,” he said. “It is a fun, entertaining event.”
Last year, said Clark, the weekly event averaged 230 competitors each week.
General admission is $8 for adults. Children five and under are free.
Gates open to the general public each evening at 6:30 p.m and drag racing eliminations begin promptly at 9:19 p.m.
Infield parking will be available for $20 per car, while parking in the outside lot is free.
Atlanta Motor Speedway is at 1500 Tara Blvd in Hampton.