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SWEET DREAMS: Dunwoody bakery offers cupcakes, parties for girls
by Bridgette Bonner
May 22, 2013 10:39 AM | 3633 views | 0 0 comments | 17 17 recommendations | email to a friend | print
Sweets 'N Dreams owner Diana Hayes-Moore.
Sweets 'N Dreams owner Diana Hayes-Moore.
Staff / Samantha M. Shal.Sweets'n Dreams spa room.
Staff / Samantha M. Shal.Sweets'n Dreams spa room.
Even while Diana Hayes-Moore was in the corporate information technology world, she was saving money on the side for her dream job. She knew she wanted to be an entrepreneur with a business centered on family. That, married with her family’s sweet tooth, led to the February opening of Sweets ‘N Dreams.

She wanted something that was “100 percent girl,” she said — something her 11-year-old and 4-year-old daughters could enjoy. Even the older girl, who has a bit of tomboy in her, had her birthday party on the grand opening day.

Sweets ‘N Dreams is a bakery, specializing in cupcakes, cakes and cake pops, but there are parties, as well. Girls become princesses for a day, whether it is a birthday, bat mitzvah or other occasion. Each party package accomodates eight girls.

For a spa party, the girls gather in a waiting room and get leopard-printed robes, then move into the manicure and pedicure stations — which are miniature pink chairs and white tables — and the teenage “Dream Team” pampers them. They can also have their hair styled in the spa area.

Move on to the bakery. The girls become chefs, baking cupcakes and decorating them with their favorite color icing and mounds of sprinkles, preparing to build cupcake towers before the formal dining hour.

For those groups who are older or are less interested in spas and baking, Hayes-Moore created the game room with “American Idol” karaoke or “Project Runway” T-shirt design stations.

Parents can take advantage of free nights by sending their children to the shop’s movie nights, complete with beanbags, popcorn and treats. There is cotton candy and face-painting as well.

The shop is lined with signs featuring messages such as “Divas Wanted” or “You’re Fabulous.”

Hayes-Moore has incorporated her own family into the daily operations. Her brother and sister are her employees and her mother bakes every morning.

“This is something my girls can grow up around,” she said. “They both love coming to the shop.”

In order to create her family-centric store, Hayes-Moore had to learn how to be a business owner, which meant gaining permits from the city and county, remodeling the space and turning daily operations into a profit. She is still brainstorming more party packages to increase profit and make girls’ days memorable.

A closer look:
The store is a daily bakery, open for regular cupcake, cake and cake ball sales. All parties require bookings. Hours are Monday through Saturday, from 10 a.m. to 7 p.m. and Sunday, by request, for parties.
Sweets ‘N Dreams is at 5500 Chamblee Dunwoody Road.
Contact: (770) 674-8477 or visit

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