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Sandy Springs photographer helps launch new social network
by Bobby Tedder
June 21, 2013 01:01 PM | 3674 views | 0 0 comments | 74 74 recommendations | email to a friend | print
Rachel LaCour Niesen
Rachel LaCour Niesen
Shutterbugs of all skill levels are but a few keystrokes away from real-time engagement with the likes of renowned Atlanta photographer Rachel LaCour Niesen.

Niesen is one of six nationally acclaimed photography experts selected to help the beta launch of, a social media community.

The 2-month-old online platform is designed to connect hobbyists and like-minded individuals with experts.

“It’s very democratic and I like that,” said Niesen, a Sandy Springs resident. “People get to share [their work] no matter what level they’re at.

“A lot of educational websites can turn people off because they’re intimidated, … but this is more conversational and community oriented.”

That appears to be right in line with’s promotional mantra.

The site is billed as a new personalized online network to “learn, teach, share and connect.”

“[] came into being because we realized that people want to connect [online] concerning things that they’re passionate about, but where could they go to do so?” said co-founder Will Bowen.

“And, we’re constantly evolving. … We’re growing and expanding in terms of optimizing the site’s features and functionality.” has morphed into a haven of cyber communities centered on an array of categories, including cooking, gardening, autism and Niesen’s chosen profession.

The site’s founders point to its photography community as the most prominent since the launch of the beta version in late April. Those enthusiasts — who fall into array of sub-groups like iPhone and black-and-white photographers — have the type of access to professionals in the field designed to foster insight and assistance through one-on-one interaction or group forums.

“Photography is so technical it’s really easy for people to get overwhelmed,” said Niesen. “The site is more geared toward tapping into your creative side … really learning the craft afterward.”

The Pace Academy graduate specializes in wedding and event photography and has been named one of the top 10 photographers in the world by American Photo magazine in 2010 for her efforts.

In her spare time, Niesen teaches a business class for photographers at the Portfolio Center in Buckhead.

“There is definitely an educational theme that I’ve embraced, whether online or in the classroom,” said Niesen. “I really love teaching.”

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