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Chamblee Plaza to become The Blee on Broad St.
by Staff Reports
June 26, 2013 12:57 PM | 2858 views | 1 1 comments | 51 51 recommendations | email to a friend | print
TRINITY Development Group, Inc., owner-manager of Chamblee Plaza, announced its intent to submit a final redevelopment plan to the city of Chamblee for their approval within the next 60 days, including a name change to The Blee on Broad Street, together with a site plan and store front elevations reflecting a new look and feel for the 50-year-old retail center.

TRINITY Founder and Managing Partner, Vince Riggio, expressed optimism for a favorable review that could take up to three months.

“Our vision to transform Chamblee Plaza into a city center that will connect people with local businesses was the result of a nine-month alignment process involving well over 350 local citizen stakeholders from neighborhoods in and around Chamblee,” Riggio said. “The encouragement we received at our second town hall meeting April 25 to proceed with our plan for the look and feel of areas like west Midtown and Virginia Highlands was resounding. The new name, The Blee on Broad Street, is in keeping with our plan, and reflective of the changing demographics in the Chamblee-Brookhaven-Doraville-Windsor Parkway corridor.”

Riggio said the name The Blee on Broad Street is a play on the city of Chamblee name (ChamBLEE), and TRINITY’s intent for Broad Street, a historical/main corridor in Chamblee, to extend across Peachtree Boulevard into the newly designed retail and entertainment center.

The level of interest from prospective tenants has been extraordinary, according to Riggio.

“Our vision for an eclectic mix of retail shops and unique specialty chef-driven restaurants created with Green Construction Initiatives to include extensive landscaping, a pocket park with water features, head-in parking, walking paths and new outparcels has been very well received,” he said. “I’m confident that once approved by the city of Chamblee, we’ll assemble a portfolio of tenants that will result in the plaza becoming a popular public gathering place with broad, multi-generational appeal.”
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J Hofstra
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November 16, 2014
The name is horrible. I'd be embarrassed to be buried under the pavement with a name like that.
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