The Buckhead-based athletic training business — known for its work with youth, high school and college athletes in a number of sports — introduced its Pro & Elite program for pro basketball players this summer.
About 30 elite-level players from around the world as well as the U.S. are participating in the program, which made its debut in early June.
Skill Factory general manager Doug Coombs said he is excited about the program’s development so far.
“It’s exceeded our expectations,” Coombs said. “What started out as some eight players has blossomed to 30, so it has been very successful.”
Skill Factory founder and basketball instructor Josh Burr said the Pro & Elite program fills a need for offseason training for pro basketball players that hasn’t been available in the Atlanta area.
“I feel like there is nothing like this in Atlanta,” Burr said. “There isn’t anything that focuses on skill work and getting reps, and that’s what a lot of NBA players are looking for.”
The program was organized by Skill Factory director of basketball Jeremiah Boswell, who played collegiately at Columbia as well as professionally in Hong Kong and Macedonia and who worked in the NBA office in the player development department.
“I did play professionally and playing on the pro level proved to me that nobody is as good as he can be and there is a place for skill development on the pro level,” Boswell said. “I thought it was a good moment for it and, luckily, Doug and Josh were receptive to it.”
Houston Rockets star James Harden and Atlanta Hawk John Jenkins are the more notable of the NBA players who have taken part in the program so far. Harden participated for a couple of days in late June, while Jenkins spent three days in late June and early July working out.
The program also features a number of international players, such as Chinese national team member Sui Ran and Macedonian professional player Eftim Bogoev.
The program features three workout sessions a week at The Galloway School gym in Buckhead.
The sessions last from 2 to 2½ hours, starting with drill work and finishing up with games of four 12-minute quarters that are officiated by NBA referees.
Boswell said he has gotten a lot of positive feedback from the players who have participated in the program.
“It’s been really encouraging,” Boswell said. “I’ve gotten a lot of emails, letters and texts from players telling us thank you and how much it has helped them.”