No variable specified
Blakely debuts new Spanx line at Lenox Square mall
by Megan Thornton
mthornton@neighbornewspapers.com
August 17, 2013 03:42 PM | 2129 views | 0 0 comments | 23 23 recommendations | email to a friend | print
Staff / Megan Thornton / Spanx founder Sarah Blakely, center, tells the crowd at Macy's at Lenox Square mall in Buckhead how she started her multimillion dollar shape-wear company while living in Virginia-Highland. The event Saturday debuted her newest line, Star Power by Spanx.
Staff / Megan Thornton / Spanx founder Sarah Blakely, center, tells the crowd at Macy's at Lenox Square mall in Buckhead how she started her multimillion dollar shape-wear company while living in Virginia-Highland. The event Saturday debuted her newest line, Star Power by Spanx.
slideshow
Though Spanx founder Sarah Blakely said her mother always told her not to flash, the shape wear mogul still gave the audience a peek at her Lady Luxe Shaper Short under her hot pink dress before debuting her newest collection, Star Power by Spanx, at Macy’s at Lenox Square in Buckhead Saturday.

“It started [in 2000] with me being a customer,” Blakely said of the beginnings of Spanx, which will move its headquarters to the Buckhead Atlanta development in November 2014. “As you know, I was a frustrated consumer that couldn’t find out what to wear under my white pants, right here in Atlanta around the corner in Virginia-Highland.”

The Brookhaven resident told her now-infamous story of never having attended business school or worked in fashion or retail, but taking the leap of investing her $5,000 in savings to develop and manufacture the now multi-million dollar undergarment company.

Thirteen years later, Blakely said she wanted the new Star Power by Spanx line to be bold and fashionable with a real celebrity feel, but accessible to more women at the $22 to $138 price point. Now available at Macy’s, the line includes hosiery, shapers, apparel, bras and loungewear with some featuring added sparkle and intricate design for a more glamorous feel.

Event host Jessica Dauler, who runs the retail website www.jessicashops.com, told the audience her favorite piece was the final item to hit the runway: a pair of shimmery leggings that could be worn as outerwear.

Renee Starke, a Marietta resident, said she came to check out the event to get inspiration for her various events held in the Atlanta area throughout the year to benefit ovarian cancer research.

“Sarah Blakely is incredibly smart and savvy,” Starke said. “She’s a businesswoman who constantly finds ways to meet the needs of modern women.”

Admiration for Blakely also brought out Kristina Giles, a Buckhead resident who works in marketing for Gilbane Building.

“I’m obsessed with her story,” Giles said. “I love what she stands for and how far she has come in such a short amount of time. As a person, she’s incredibly beautiful and smart."
Comments
(0)
Comments-icon Post a Comment
No Comments Yet
*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, spam, and links to outside websites will also be rejected. Please read our terms of service for full guides