If the drafted agreement is accepted by MARTA and the city, revenues will be collected from 12 bus shelters with advertisement and split 50-50. The other six shelters or benches will not have any advertising. The city will allow MARTA to construct and maintain the shelters. MARTA will have to comply with the city ordinances for placement of the shelters. The agreement will last until December 2022.
“Bus shelter advertising is an important source of revenue that enables MARTA to continue providing quality transit services to the Atlanta region,” Lyle Harris, MARTA spokesman said. “In addition to contributing to MARTA’s bottom line, these revenues are shared with the municipalities where the bus shelters are located. As always, MARTA respects the wishes of the communities we serve and will adhere to any and all local ordinances that may apply.”
At last week’s city council meeting, the council deferred a decision to approve or deny the agreement to seek more legal advice until its next meeting Oct. 14. Mayor Mike Davis asked the council members to wait on making a decision because he thought it was important to seek more legal guidance during the city council’s work session.
“The city is working with legal council to ensure they have all the available information and have fully considered each option,” city spokeswoman Edie Damann said. “It is important for the city council to have access to all information prior to making a final decision.”
In June, the council and the city’s attorney began a discussion about the agreement after they received updates from MARTA with issues related to the agreement between MARTA and DeKalb County prior to the city’s incorporation.
The city council will discuss the agreement at the Oct. 14 meeting.