“Consumers appear to be shaking off some of the bad news from Washington D.C. The federal government shutdown this fall had an impact on consumer confidence, but we remain cautiously optimistic that most retailers will see an uptick in holiday sales,” said McAllister. “Retailers overall could see about a 3 percent average gain in sales, which would represent a healthy increase.”
McAllister predicted that the early arrival of a winter cold front this week would boost apparel sales at retailers across Georgia during Black Friday. He also pointed to strong consumer demand for new gaming consoles as an early indicator of growth in the electronics category. Recent job growth in Georgia has been strong, although the state’s unemployment rate continues to be higher than the national average.
“Shoppers are still bargain driven, but they are more optimistic about the economy next year. Retailers are staffed up and ready for big crowds scooping up the doorbusters and deals they are offering this week,” McAllister said.
One notable trend is the continued strong growth in e-commerce, which is increasingly delivered via smartphone-friendly mobile sites. E-commerce sales are expected to rise at a higher rate than brick-and-mortar sales, McAllister said, and retailers are likely to see online sales gains of as much as 15 percent during Cyber Monday – the Monday after Thanksgiving weekend when many people go online to shop.