North Point Mall in Alpharetta opened its doors at midnight, and, according to mall security, had a 20-percent-full parking lot.
At 9 a.m., a security officer said the parking lot was about 45 percent full and the parking deck was about 30 percent full.
At 10:45 a.m., the mall looked about like any busy Saturday close to Christmas, and at 11:30 the parking deck had at least two empty levels and there was plenty of parking available in the back halves of the lots.
But the shoppers were out in search of savings.
Rachel Foody, of Milton, said she was excited about her finds at Express, where everything was 50 percent off until noon.
She and her friend Meghan White have been Black Friday shopping together for the past five years.
Foody said she and White, also of Milton, arrived at the mall at 6 a.m., “but we tried to get here at 4.”
White said she had to spend less money in previous years, though, “because now we're broke college students.”
Alpharetta resident Claudia Krucher and friend Jackie Border arrived at North Point Mall at 8 a.m. to buy gifts for their kids.
Krucher said she didn't go Black Friday shopping last year, but it wasn't the deals that brought her out this season.
“My daughter's been a little better this year,” she said with a laugh.
Krucher and Border said they didn't do any shopping on Thursday evening.
At noon, mall security said the parking lot was nearly 100 percent full, despite the view at 11:30.