After a quick pass of the hat for donations to the evening’s beneficiary, the Child Development Association, the carolers will be off to their next stop.
But collecting donations is secondary to spreading holiday cheer. Each singing Santa has already gotten pledges totaling $150 to be on a trolley.
“The Child Development Association provides outstanding early care and learning programs for economically disadvantaged children. Santa Night will raise scholarship funds to ensure that these children get a great start toward a bright future and are ready to succeed in school,” said Trish O’Neill, CDA’s marketing communications director.
“The singing Santas are open to the public. Currently we have members of the Roswell community, CDA board members and friends on the trolleys.”
Trolleys will depart from Santa Night sponsor locations: 5 Seasons Brewing Company (North, Prado and Westside locations) and The Roswell Tap.
“There are 28 seats per trolley and yes, we will have two trolleys in Roswell and two restaurant routes for Roswell,” O’Neill said.
To reserve a seat, there is a $25 registration fee and minimum fundraising total of $150. Sign up at https://www.santanight.com/secure/donation.php?affiliate=atlanta. Enter a registration amount, name and trolley of your choice.
On the night of the event, check in at each of the sponsor locations is at 5 p.m. for costume distribution and two complimentary beverage tickets and hors d’oeuvres.
From 6 to 9:30 p.m. the trolleys will roll up to six to eight establishments for festivities, food and beverages.
Among the many “rooftops” the singing Santas will visit are Ceviche Taqueria, Crabapple Tavern, ColdBrew Sports Bar & Grill, Etris Kitchen, Hugo’s Oyster Bar, Lucky’s Burger & Brew, Mill Street Kitchen, Slate and the Alpharetta Salt Factory Pub.
“It promises to be a festive night touring around town in a trolley with community members who are passionate about helping raise awareness for Early Childhood Education,” O’Neill said.