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Buckhead company matching donations to pet nonprofit
by Staff Reports
December 11, 2013 01:14 PM | 2364 views | 0 0 comments | 29 29 recommendations | email to a friend | print
Anisa International Inc. has issued a challenge: it wants to double dollars and double the cheer for homeless pets and struggling pet owners this holiday season. The Buckhead-based cosmetic brush and accessory firm is matching every dollar donated to metro Atlanta’s LifeLine Animal Project — up to $25,000 — during its second Challenge Grant, which extends through Dec. 31.

Founded in 2002, LifeLine is an Avondale Estates-based nonprofit providing lifesaving solutions to end the killing of healthy and treatable animals, promote animal welfare and prevent pet overpopulation in metro Atlanta. In the past year, it was awarded two separate contracts to manage DeKalb and Fulton counties’ animal services programs.

“In less than a year, we’ve been able to reduce the counties’ euthanasia rates by nearly half, but in order to eliminate the practice – LifeLine’s ultimate goal — donations are greatly needed,” said LifeLine Executive Director Rebecca Guinn. “Our Fulton and DeKalb county budgets allow us to take in animals and provide basic vet care, but only shelter them for five to seven days. It’s the donations of pet lovers and care of volunteers that allow us to go the extra mile to continue reducing the euthanasia and homeless animals rates in Atlanta.”

Anisa founder and President Anisa Telwar said, “We’re reissuing the Challenge Grant this year so LifeLine can continue aiding metro-Atlanta’s pet population. I’ve been involved with LifeLine since its inception because the work it does targets the problem at the source.”

LifeLine has increased the quality of life for local dogs and cats by promoting homeless pet adoption, providing affordable spay/neuter services, increasing public awareness and advocating for lifesaving public policy. The nonprofit supports the community through programs that include its feral and stray cat assistance program, pet transport to its clinics and community special events where hundreds of pets are vaccinated.

Information: To donate to LifeLine Animal Project, visit or mail a check to: P.O. Box 15466, Atlanta, Ga. 30333.

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