The Midtown-based cosmetic brush and accessory firm is matching every dollar donated to metro Atlanta’s nonprofit LifeLine Animal Project — up to $25,000 — during its second challenge grant, which extends to Dec. 31.
“We’re reissuing the challenge grant this year so LifeLine can continue aiding metro-Atlanta’s pet population,” said Anisa Telwar, president and founder of Anisa International and a LifeLine board member. “I’ve been involved with LifeLine since its inception because the work it does targets the problem at the source.”
Founded in 2002, the nonprofit provides life-saving solutions to end the killing of healthy and treatable animals, promote animal welfare and prevent pet overpopulation in metro Atlanta.
In the past year, it was awarded two separate contracts to manage DeKalb and Fulton counties’ animal services programs.
“In less than a year, we’ve been able to reduce the counties’ euthanasia rates by nearly half, but in order to eliminate the practice, LifeLine’s ultimate goal, donations are greatly needed,” said Rebecca Guinn, executive director of the nonprofit. “Our Fulton and DeKalb county budgets allow us to take in animals and provide basic vet care, but only shelter them for five to seven days. It’s the donations of pet lovers and care of volunteers that allow us to go the extra mile to continue reducing the euthanasia and homeless animals rates in Atlanta.”
The nonprofit supports the community through programs that include its feral and stray cat assistance program, pet transport to its clinics and community special events where hundreds of pets are vaccinated.
To donate, visit http://bit.ly/1bdCpxH or mail a check to LifeLine Animal Project, P.O. Box 15466, Atlanta 30333.