Carbone, co-founder and chief creative director of the world-renowned Carbone Smolan Agency, shared his approach to design and his life’s work with a captivated audience of aspirants and other interested parties during a lecture infused with equal parts whimsy and insight last week.
“Design, simply, for me is absolutely the best career choice for the creatively curious,” Carbone told the crowd on hand at the Midtown venue.
Carbone regaled his audience with details of his exploits in the graphic design realm, accentuating the session with visual images of said celebrated feats. His company’s client roster features top-flight brands from around the globe, including Christie’s, W Hotels and the Musée du Louvre.
Carbone’s lecture was essentially an extension of the content from his recently published book, “Dialog,” an ode to the process and product the award-winning design firm has crafted over the past 35 years.
His appearance at MODA — and neighboring architectural firm Perkins+Will — is the latest bit of programming implemented in support of the museum’s 25th anniversary celebration.
“We define design as a convergence of creativity and functionality and as a force that can change the world for the better,” said MODA Executive Director Laura Flusche. “In 2014 and beyond, we’re working to become more than a museum. ... We’ll always have exhibition space. ... We also want to be a hub of creativity.”
Carbone lauded MODA staffers for the institution’s innovations and presence on the design landscape. The venue regularly features exhibitions of architecture, industrial and product design, interiors, graphics and fashion among other disciplines.
He encouraged those on hand to embrace the dynamics inherent in his “Fame-Fortune-Fun-Freedom” theory on the life of the contemporary designer.
“That’s the best way to summarize why we design,” said Carbone. “I’m happy to report to the young designers in the room this profession still challenges me personally and professionally.”