That’s why the city has created a grassroots program with volunteer ambassadors whom they hope can assist staff in creating positive word-of-mouth marketing and heightened awareness of the events menu in the community.
The ambassadors will act as city representatives, extending the reach of information about all things cultural.
“We want them to help us spread the word about all the programs that are available under Historic and Cultural Affairs,” said Sheila Sillitto, the division’s marketing and programs coordinator.
“We have so many different programs throughout the entire year and one of our biggest problems is letting residents know all that is available to them. We hope that by arming our ambassadors with knowledge about our programs, insider information and advance notice that they can help us share that information with their social circles.”
The ideal Cultural Ambassador will be someone who likes being “out and about” as well as taking pictures.
“We are also looking for people that have embraced social media. We recognize how important social media is in disseminating information quickly so we want our ambassadors to be social media savvy,” Sillitto said.
Candidates should be involved in the community in some way, such as through a job, a civic organization, church group, school, scouting, homeowner’s associations and book clubs. Roswell residency is not a requirement.
“We are excited about our new ambassador program because we recognize that the way people find out about events has changed, especially with the prominence of social media,” said Morgan Timmis, historic and cultural affairs manager.
“We produce a large volume of events throughout the year and these new ambassadors will give us the ability to reach out to the community in a more personal way than ever before.”
The ambassadors will get the “inside scoop,” Timmis said. “They’ll find out what’s happening before it happens.”
Perks offered only to ambassadors will include two passes to a Roswell Presents concert at the Cultural Arts Center and free entry to any of Roswell’s historic Southern Trilogy Homes — Barrington Hall, Bulloch Hall and Smith Plantation — any time throughout the year.
The deadline to apply to participate in the Cultural Ambassador program is April 15. All applicants must consent to a background check and are subject to review.
For more information or an application, contact Sillitto at firstname.lastname@example.org or (770) 594-6199.