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Alpharetta-based venture aims to aid entrepreneurs
by Nicole Dow
July 16, 2014 02:47 PM | 1997 views | 0 0 comments | 7 7 recommendations | email to a friend | print
After selling the home delivery and installation company he started in 1997 and built to be an international business, Alpharetta resident Steve Gordon decided to live out his dream of mentoring fellow entrepreneurs through their roads to success.

“I love the idea of helping people start a business and run it and see it take off,” he said. “I find it incredibly fun and rewarding.”

Last year, Gordon created the concept for the American Dream Launcher, a program dubbed as “a combination business accelerator, incubator and creative think-tank” from which new entrepreneurs are provided with training, mentoring, business connections and more.

He will kick off the American Dream Launcher Roadshow next month.

“We’d like to take it across the country,” Gordon said. “We’re hoping to hit 40 cities in a little over a year.”

The first stop, Aug. 15 to 16, will be at the Atlanta Marriott Century Center at 2000 Century Blvd. in Atlanta.

The first day will be a pitch day where entrepreneurs will try to persuade Gordon to invest in their businesses.

“What I’m looking for on Pitch Day are people that are passionate about their business, they understand their business, they know their numbers, they know who their customers are and they need kind of a leg up on launching their business to the next level,” he said.

The following day will be a workshop that will feature various local business professionals who will inspire and teach the crowd about building successful companies.

“I’m really tailoring [the workshops] to people that just really want to start a business and really just don’t know how to do it,” Gordon said.

He said he hopes participants will connect with and form ongoing mentorship relationships with the seasoned professionals who will dole out advice during the workshops. Each location stop on the tour will feature experienced entrepreneurs local to that area.

Gordon said on the road to building his company, he wished he had the types of mentors to whom he will introduce budding entrepreneurs. However, he said he is glad to be able to serve as a guide for the next generation.

“The thing that I always try to stress to people is that you can do it but you’ve got to want it. You absolutely have to want it,” he said.

To Gordon, the “American dream” is more than making a living. It is building a legacy for oneself and one’s family and becoming self-sufficient, he said.

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