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Tech start-ups the key to growing Alpharetta
by Rachel Kellogg
August 13, 2014 01:49 PM | 3926 views | 0 0 comments | 1 1 recommendations | email to a friend | print
CEO of Catavolt, George Mashini, talked to the guests at third annual Alpharetta Technology Commission Dinner last Thursday evening.
CEO of Catavolt, George Mashini, talked to the guests at third annual Alpharetta Technology Commission Dinner last Thursday evening.
The city of Alpharetta debuted its new economic development website at the third annual Alpharetta Technology Commission dinner last week.

The site, at, is designed to meet the needs of businesses seeking the best place to locate and explains why Alpharetta has become such a booming technology hub.

Among the featured speakers at the event were Curtis Clark, global government director at IBM and George Mashini, CEO of Alpharetta-based technology company Catavolt, which creates apps and software for other companies.

Mashini spoke to the attendees at the dinner, which was held at the Metropolitan Club, about why Alpharetta was chosen as the home of the start-up.

Using Silicon Valley as an example, he said there is a reason it is located just outside San Francisco and not in the city.

It would have been difficult, he said, to change the way people already did business in a city like San Francisco, where it already had an established culture.

“They needed almost a blank slate,” he said.

“That’s the way I look at Alpharetta the same way. Atlanta has a very unique flavor. It’s one that would be hard to change and we shouldn’t change it.”

He continued, saying Atlanta is made up of “the creative and the corporate” while Alpharetta’s companies and its workforce are more “enterprise-focused.”

“That’s really why we stayed here,” he said. “We wanted that talent. We wanted people who have done big things.”

Mashini said the tech community in Alpharetta should be working to increase awareness about the city and why it works well for new companies.

“If more people knew what I knew when we started Catavolt, you would see more start-ups in Alpharetta,” he said. “And those start-ups … are the seeds for what’s going to happen 10 years down the line.”

Mashini said since Catavolt started in Alpharetta in 2011, it has gained clients in more than 30 countries.

At the end of the dinner, Mayor David Belle Isle announced the hiring of Mark Hubbard as the new director of the Alpharetta Technology Commission.

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