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Nantahala Outdoor Center to open two local centers
by Staff Reports
August 14, 2014 03:45 PM | 3587 views | 0 0 comments | 4 4 recommendations | email to a friend | print
The Bryson City, N.C.-based Nantahala Outdoor Center and the Washington-based National Park Service Sunday announced Nantahala will open two riverside adventure centers within the Chattahoochee River National Recreation Area in metro Atlanta.

The service awarded Nantahala a 10-year exclusive contract for operations within the area, which currently receives more than 3 million recreational visitors per year. The facilities, which will be in the area’s Powers Island and Johnson Ferry locations in Sandy Springs and east Cobb County, respectively, will open this spring.

Nantahala’s Chattahoochee River outposts will offer guided river trips, paddling instruction, paddle sports and specialty retail, guided fishing tours, food and beverage operations, shuttle services, special events and a wide variety of watercraft rentals including kayaks, canoes, rafts, inner-tubes and stand-up paddleboards. The new operations will create about 60 new jobs.

The company’s two facilities will sit on eight riverside acres located between Atlanta’s Buckhead and east Cobb neighborhoods and less than two miles from the site of the new Atlanta Braves stadium. They enable Nantahala to offer both fishing and float trips on the 3.5-mile Johnson Ferry to Powers Island flat-water section and whitewater trips on the popular 3-mile Class II Powers Island to Paces Mill metro Chattahoochee section.

“We have an exciting and important vision for the Chattahoochee,” Nantahala CEO Sutton Bacon said. “NOC is thrilled to partner with the National Park Service to introduce new, urban audiences to the physical, emotional and social benefits of human-powered outdoor recreation. With the upcoming NPS centennial, there is no better time or place than Atlanta to promote the out-doors and the continued relevancy of our public lands.”

Bill Cox, the area’s superintendent, said, “NOC is a highly respected company, bringing professionalism and innovation to spark interest in outdoor adventure to the metro-Atlanta area. Having [it] as our exclusive outfitter will increase park revenues, enhance visitors’ experiences when renting watercraft, and more safely streamline watercraft operations conducted in the park. We are very excited about this partnership and look forward to working together to provide quality recreational opportunities on the Chattahoochee River.”

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