The Friskies is the renowned honor for the best Internet cat videos of the year. Now, with the public’s vote, Coffeldt and Bob have the chance to reach cat stardom. Watch Bob’s video by visiting https://www.youtube.com/watch?v=eSYRvjCC3tU.
In the silly video it is clear that Bob gets his exercise in a unique way. Who knew a cat could twist and turn like that?
Aug. 11, Friskies opened voting to the public to find the next Internet cat superstar The Friskies. Now through Mon-day at noon, fans can vote for their favorite cat videos and help donate food to shelter cats in need at the same time. Visit www.TheFriskies.com to start voting.
Friskies has enlisted the help of YouTube.com celebrities to serve as captains for each of the four The Friskies cate-gories and to help announce the finalists on whom America will vote. Grace Helbig (Funny), Zach King (Epic), Will Braden (Strange) and Jesse Wellens (Res-cute) assisted in driving more than 2,000 entries and will be revealing the 12 finalists, three from each of the four categories. Now it’s up to America to vote for the winners.
The finalists, listed by category, are:
o Funny: Such Determination, Cat vs. Flip-Flop and Kitty Massage
o Res-cute: Lilac Giving Brother a Bath, Cat and Baby Play Peekaboo and Where’s Waffles?
o Epic: How Bob Gets His Exercise, Charlie Pees on Potty and My Amazing Pool Playing Cat
o Strange: Hot Days of Summer, Dumpster Kitty and Crazy Cat!
During the voting phase, cat video enthusiasts can enjoy watching all 12 finalist videos as well as help raise more than $20,000 for shelter partners and up to 250,000 cans of Friskies wet food for shelter cats in need. Friskies has partnered with 10 shelters across the nation. Every vote for a finalist video between now and Monday equals one can of Friskies wet cat food donated to shelter partners, up to 250,000 cans total. In addition, with direction from the category captains, Friskies will be making a monetary donation of more than $20,000 to shelter partners.
“We’re so impressed with the quality of the finalist cat videos; this is the third year of ‘The Friskies’ and the videos just keep getting better,” Friskies Assistant Brand Manager Whitney Evans said. “Be sure to visit www.TheFriskies.com daily to cast your vote for America’s next Internet cat superstar and help feed shelter cats in need. You can watch cats while you help cats; it doesn’t get better than that.”
Friskies asks voters to consider the judging criteria when voting: originality and overall artistic impression, audience appeal and entertainment quality, sense that there’s a story being told and portraying a cat’s perspective.
The video that receives the most votes in each category will be deemed the winner of that category. Each of the four category winners will take home $5,000 in cash as well as a golden catuette to commemorate the win. The video with the most votes overall will be crowned as the grand prize winner and will receive $25,000 in total. All 12 finalists will receive a one year supply of Friskies cat food and cat treats as well as a trip to Los Angeles to attend The Friskies Awards Gala.
To start watching and voting, visit www.TheFriskies.com. To join the conversation online, use the hashtag #The-Friskies on Twitter.